Under the Patronage of the Minister of Culture… The College of Business Conference at Amman Arab University (AAU) Explores Employing AI and Data to Build a Sustainable Future
Amman Arab University’s College of Business, in partnership with Iraq’s University of Dijlah, held its Eighth International Scientific Conference on business intelligence, digital transformation, and AI for sustainable decision-making. Under the patronage of the Minister of Culture, the conference featured 115 accepted papers from 12 countries, covering themes like AI-based decision making, digital marketing, smart supply chains, and AI governance. Speakers emphasized responsible AI use, human-centered digital transformation, and the importance of Arab academic-business partnerships. The conference concluded with recommendations on investing in human capital, enhancing digital skills, and promoting trust and governance in technology adoption. Sponsors were honored for their support.
